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12 WEEKS that’ll transform YOU! – ALL ONLINE, NEXT TO YOUR JOB

For professionals who never stop learning. Developed and certified by the most awarded creative school in the world – Miami Ad School Europe!

Within 3 months, next to your day job, you’ll be armed with best practical tools and techniques from all areas of Strategy and Planning – all online, just 1,5 hrs of live sessions + 2-3 hrs self-paced learning per week.


The most universal creative strategy program out there - taught by some of the worlds most experienced, well-known Strategy Professionals as your mentors –
with attendees from around the world.


Join a global group of top-notch Creative Professionals connected through Miami Ad School Europe's extensive alumni network – find your next career step or future creative partners that span the globe.


A Collaboration between

...some of the most outstanding leading Professionals
in the field of Strategy at:


Developed with and certified by Miami Ad School Europe and Headstart Studios &
Initiated by Achim Schauerte,Strategy Director AT Droga 5 London

YOU will be instructed by international strategy rockstars

Your 8 mentors Are:

Strategy Director – Droga 5

Achim Schauerte – London

In his role as Strategy Director at Droga 5 London (AdAge International Agency of the Year 2020) Achim is working at the intersection of brand, experience and comms strategy and is responsible for leading and growing some of their major accounts. Over the past 15 years, he has worked across every possible discipline, agency type and category, including stints at Ogilvy, Razorfish and BBH. He has helped shape IPA Effectiveness and creatively awarded work for clients like Amazon, Audi, British Airways, Coca-Cola, The Guardian, Johnnie Walker, McDonald’s, Unilever and others. He also worked client-side at startups like Deliveroo.
He has been a teacher at the Miami Ad School ‘Planning Bootcamp’ for 5 years now and helped initiate and develop the new Creative Strategy Diploma to share his experience with the next generation of strategists from around the world. 
Chief Strategy Officer - APAC & MEA – GREY

Måns Tesch – Singapore

Måns leads Grey’s strategy community across the AMEA region. A Swede based in Singapore (since 2017), he’s previously worked in London & Stockholm at agencies like Crispin Porter+Bogusky, Wieden+Kennedy, Razorfish, Fallon & Lowe.
He also founded pioneering digital creative shop Tesch & Tesch (Lowe Tesch from 2002) and brand innovation consultancy Tesch London

Global Chief Strategy Officer, Partner – GUT agency

Fernando Ribeiro – São Paulo

Fer has been working as a strategist for almost 18 years on brands including Google, Uber, Spotify, Coca-Cola, Burger King, Popeyes, Tim Hortons, among others. Before joining GUT, he worked at shops including 72andSunny Amsterdam, BBH London and DAVID.
Besides working in ad agencies, he studied Contemporary Art and Art Curation at the UAL in London, and taught creative process at the School of Life in Amsterdam. 

Global Chief Strategy Officer – TBWA\Worldwide

Agathe Guerrier – Los Angeles

As the Chief Strategy Officer for TBWA\Worldwide, Agathe leads strategy across the entire global collective. Her core remit is the ongoing evolution of the agency’s Disruption® methodology and operating system, alongside heading up brand and business strategy, creative experience design, TBWA’s cultural intelligence unit, Backslash, and its connected intelligence platform, Knowledge. She plays a critical role in shaping Disruptive, business-building creative outcomes within the collective, and ensuring unconventional thinking at every step across clients’ experience ecosystems. 
Before joining TBWA, Agathe was at BBH LA as Head of Strategy, focusing on disruptor brands in the entertainment and technology space including T-Mobile, Google, Quibi and NBC Universal. She was instrumental in developing and piloting BBH LA’s brand-owned IP model (BBH Entertainment), which pioneered new ways for brands to partner with Hollywood creators and put shows on air - Girls Room, a show developed for Dove and written by Lena Waithe, picked up the prestigious Tribeca X awards for Best Series in 2020.
Creative Strategist, Creative Works Central Europe – Google

Alissa Rabe – Hamburg

Alissa's passions are how to reach new target groups, test innovative ways of working and how to turn real-time data into strong creative insights. Her agency-life has included the likes of Jung von Matt, Razorfish, Scholz & Friends, KKLD and Heimat. While on the content-side she's worked at both MTV and VICE Media.
In her current role at Google she advises brands and agencies on how to make the best use of Google platforms and enable them to innovate through technology and the use of data in the most impactful way. 

VP Brand Planning – Jellyfish

Tom Roach – London

With 20+ years’ experience in some of the world’s best communications agencies, Tom is one of the most awarded advertising strategists in the world, and has multiple Gold IPA Effectiveness awards to his name. With an industry-wide reputation for championing the commercial impact of marketing communications and the importance of creative effectiveness, his thought leadership is widely read and shared across the marketing world.
He recently moved to Jellyfish from adam&eveDDB, where he was Executive Strategy Director and Head of Effectiveness, and worked alongside the ‘Godfather of Effectiveness’ Les Binet. Prior to that he spent seven years at BBH London, three at Leo Burnett and ten at AMV BBDO.
In his new role as VP Brand Planning at Jellyfish he has joined a growing team of brand and communications strategists. He will be leading Jellyfish’s position on brand performance – bridging the divide between brand and performance marketing thinking and practice to deliver more effective marketing for their clients. He works across their global client portfolio, with an emphasis on communications strategies that bring brand and creative thinking to Jellyfish’s digital-first execution.
Head of Strategy – Sky Creative Agency

Kate Nettleton – London

As the head of strategy at Sky’s in-house agency Sky Creative, she is the expert in how creativity can unlock commercial success. Having cut her teeth as an industry journalist at Campaign magazine, she moved to Rainey Kelly Campbell Roalfe, working on brands like Oxfam, Vodafone and the BBC, before moving to BBH. There she worked on some of the best known International and European brands including Audi, Heinz, and Tesco. Kate is a firm believer that culturally impactful work can be sold to any client with the right strategic understanding of their businesses.
Co-Founder & Director of Innovation – ROMEO Digital

Oscar Nicholson – Sydney

As an award-winning creative technologist, Oscar has a passion for developing innovative solutions that bridge the emotional, digital and physical worlds — having won Grand Prix and Gold awards developing products to solve social, sustainable and business problems. His product-led creative strategies harness the value exchange between companies and customers, with a simple guiding principle: “be useful”.
the key facts for you

How your growth becomes our mission

How does it work?

12 weeks of curated & self-paced learning topics that deliver insider knowledge from the world of strategy. We will arm you with the most effective tools of the trade, reveal the best kept secrets of how to crack a brief regardless of who your client is, while completing assignments using these innovative methods whilst collaborating with other attendees.

What’s it about?

Our carefully selected 8 modules are well-rounded topics that are designed to give you the edge with each one having its own hand-picked mentor to guide you through it all. We tackle some of the hardest things to plan for, as a brand or business... identify unique insights to help drive overall Effectiveness.

Who is this for?

We’ve designed this program from the ground-up for junior to mid-level Marketing Managers & Strategists as well as Account Planners and Media Buyers with a drive and ambition to expand their horizons. Are you ready to hone your existing skills as well as catapult your career in the process? 

What's the deal?

Under the tutelage of some of the most accomplished experts and strategists from around the world, you will learn not only some best-in-class practices for your day job, but also the latest future-facing methodologies out there. You will finish strong with a certified Diploma in Creative Strategy and more inspiration than you know what to do with!

in just 12 weeks!!!

Unfolding steadily over 3 months you will participate in dozens of completely mind-blowing keynotes broadcasted live with Q&As afterwards, interact in discussion forums with select groups for project work as well as watch recorded sessions and review a ton of uploaded material. What more could you ask for?
We'll reach out as soon as we have something new to share…thanks!

coming this NOV. 2021

1,5hrs of live sessions & 2-3 hrs self-paced learning per week, plus GROUP WORK

 One international Diploma


here's A Taste OF THE topics YOU'll be WORKing ON


Effectiveness & PERFORMANCE


Research & Insights 

Business & Growth 

Innovation & Design

Here are a few words from Experts who developed this international
Creative Strategy Diploma Program
Oscar Nicholson
Co-Founder & Director Of Innovation

“If you’re a attendee, or even if you’re a mentor, there is a lot to be excited about here.”
Måns Tesch
Chief Strategy Officer – AMEa

“I really wish I did a Diploma like this when I was starting out in the industry!”
Achim Schauerte
Strategy Director 

"The global aspect of this program is truly unique.
I don’t think anything like this exists yet."
This Creative Strategy Diploma Program is certified by
Miami Ad School Europe &
Headstart Studios – THE E-Learning Expert


  • As one of the most awarded schools for creatives, who have produced some of the hotest talent over the last 15 years, MASE is known as… the place where you become, who you are meant to be!
  • We are integrated partners with Miami Ad School Europe that has certified this Diploma program for Juniors & Mid-levels who are looking to get into and up their game for a brighter future in Strategy!
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Headstart Studios develops digital learning programs and experiences for the marketing industry. Whether it's fundamentals, expert knowledge, overarching strategy or individual problem solving - Headstart Studios' digital learning solutions cover everything needed and above, in marketing - for both individuals and entire teams.
With a state of the art approach to learning, Headstart Studios anchors learning online education in daily doing, develops sustainable success, and adds a learner support infrastructure that is second to none.